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Public Health Policy in Action: Framework for a New Rhetoric of Persuasion - Softcover

Moreira, Paulo K

 
9781419682247: Public Health Policy in Action: Framework for a New Rhetoric of Persuasion
Softcover
ISBN 10: 1419682245 ISBN 13: 9781419682247
Publisher: Booksurge Publishing, 2007

Synopsis

In search of a new Public Health discourse for policy development. Paulo K. Moreira“s textbook is one of the most original contributions for the development of Public Health communication and policy development in recent years.

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About the Author

J. Paulo K. Moreira holds a PhD from the University of Manchester in England. Currently his work and research interests include Public Health communication in practice whthin the context of public health policy assessment and development. An active member of several research and practice networks, including the Corporate Communication Institute in the US and the European Health Management Association, he is also university lecturer and international consultant on Social Marketing for Health Promotion and on Innovation and Health Policy development.

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Publisher
Booksurge Publishing
Publication date
2007
Language
English
ISBN 10 
1419682245
ISBN 13 
9781419682247
Binding
Paperback
Number of pages
424