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Media Relations and Creative Marketing Tips for Financial Professionals - Softcover

Finora, Joseph

 
9781419666100: Media Relations and Creative Marketing Tips for Financial Professionals
Softcover
ISBN 10: 141966610X ISBN 13: 9781419666100
Publisher: Booksurge Publishing, 2007

Synopsis

There are plenty of marketing and media relations books and lots of courses available that anyone could take. The problem is that most of them either don't cater to the special needs of financial professionals or are simply too big and complicated to meet the basic marketing and media-relations needs - which is done here. Most financial professionals don't have the time or inclination to immerse themselves in a full-range media and creative marketing strategy. Here is what they need to know, based on the author's 20+ years in this business as a marketing and communications professional, written in a direct and concise manner. With this information you'll be able to launch a basic marketing and media-relations strategy yourself or competently discuss one with an outside professional you may consider hiring.

"synopsis" may belong to another edition of this title.

Publisher
Booksurge Publishing
Publication date
2007
Language
English
ISBN 10 
141966610X
ISBN 13 
9781419666100
Binding
Paperback
Number of pages
58