Project 2000: The Rise and Fall of Oldsmobile Division of General Motors - Softcover

Horvath, Robert J

 
9781419606007: Project 2000: The Rise and Fall of Oldsmobile Division of General Motors
Softcover
ISBN 10: 141960600X ISBN 13: 9781419606007
Publisher: Booksurge Publishing, 2006

Synopsis

Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

"synopsis" may belong to another edition of this title.

About the Author

After retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.

"About this title" may belong to another edition of this title.

Publisher
Booksurge Publishing
Publication date
2006
Language
English
ISBN 10 
141960600X
ISBN 13 
9781419606007
Binding
Paperback
Number of pages
168