Winning the Toughest Customer: The Essential Guide to Selling to Women - Hardcover

Passi, Delia

Hardcover

ISBN 10: 1419535544 ISBN 13: 9781419535543

Publisher: Kaplan Business, 2006

Synopsis

If she had a choice, would she buy from you? 

 

Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases.  You need her business to succeed.  If you don’t get it, someone else will.

Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take in “peripheral” information, and how they view the overall sales process. As a result, women’s wants, needs, and expectations are often misunderstood.

Winning the Toughest Customer: The Essential Guide to Selling to Women reveals how salespeople can thrive with this complex market segment by providing the tools to customize selling to women, and then to anybody else. This notable guide shows professionals how to meet the expectations of female customers and benefit from women’s legendary loyalty and viral marketing potential. 

With Passi’s seven-step sales process that clearly shows how to win sales in this powerful market, you’ll learn how to:

 

* Understand why women reach different purchasing decisions than men

* Master ten steps to building solid relationships with female customers

* Incorporate the newest selling techniques to increase sales and garner repeat business. 

In Winning the Toughest Customer, author and industry expert Delia Passi shatters gender and sales myths with boldness and humor, enabling salespeople and entrepreneurs to properly communicate and close the deal with the most influential buying market segment in the world. 

About this title

About the Author

Nationally recognized sales and marketing expert Delia Passi is president and CEO of Medelia Communications, a leading marketing agency that helps companies gain market share of women consumers, women-owned businesses, and target markets.  Passi has trained thousands of sales representatives to sell more effectively to women through her own series of sales training programs.  She has developed highly successful communication strategies for blue-chip firms such as Office Depot, UPS, Washington Mutual, Xerox, Principal Financial, Merrill Lynch, and dynamic fast growth companies such as PersonalShopper.com.  Passi is the former vice president of the Working Woman Network and group publisher of Working Woman and Working Mother magazines.

Edition details

• Publisher: Kaplan Business
• Publication date: 2006
• Language: English
• ISBN 10: 1419535544
• ISBN 13: 9781419535543
• Binding: Hardcover
• Number of pages: 184