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Synopsis
Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a community of customers, employees and other businesspeople who trust, respect and recommend your business and products. Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business The 6th edition is completely updated, providing real world examples and resources throughout. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
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About the Author
Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the founder of the Briarpatch, a network of small businesses that espouse common values. Michael is also the author of many other books, including The Seven Laws of Money (with Salli Rasberry, Pocket Classics), Honest Business (also with Salli Rasberry, Pocket Classics). Salli Rasberry has successfully run a dozen small businesses in fields as varied as book fairs, publishing companies, documentary films and construction. She is the co-author of several other books, including Living Your Life Out Loud and The Briarpatch Book (with Michael Phillips).
"About this title" may belong to another edition of this title.
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Marketing Without Advertising
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Marketing Without Advertising : Easy Ways to Build a Business Your Customers Will Love and Recommend
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 6th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 1322571-6
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Marketing Without Advertising : Easy Ways to Build a Business Your Customers Will Love and Recommend
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. 6th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9487822-6
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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1413306322I3N00
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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1413306322I4N00
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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1413306322I5N10
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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
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Marketing Without Advertising
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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
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paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1413306322