Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches - Softcover

Berger, Arthur Asa

Softcover

ISBN 10: 1412987776 ISBN 13: 9781412987776

Publisher: SAGE Publications, Inc, 2011

Synopsis

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

About this title

About the Author

Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are Media Analysis Techniques, Fourth Edition (2012), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into nine languages.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 2011
• Language: English
• ISBN 10: 1412987776
• ISBN 13: 9781412987776
• Binding: Paperback
• Edition number: 2
• Number of pages: 360