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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches - Softcover
Synopsis
In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
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About the Author
Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are Media Analysis Techniques, Fourth Edition (2012), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into nine languages.
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Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches
Published by
SAGE Publications, Incorporated, 2010
ISBN 10: 1412987776
ISBN 13: 9781412987776
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Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches
Published by
SAGE Publications, Incorporated, 2010
ISBN 10: 1412987776
ISBN 13: 9781412987776
Used
Softcover
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Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches
Published by
SAGE Publications, Incorporated, 2010
ISBN 10: 1412987776
ISBN 13: 9781412987776
Used
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Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches
Published by
SAGE Publications, Incorporated, 2010
ISBN 10: 1412987776
ISBN 13: 9781412987776
Used
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