Health Communication Message Design: Theory and Practice - Softcover

Softcover

ISBN 10: 1412986559 ISBN 13: 9781412986557

Publisher: SAGE Publications, Inc, 2011

Synopsis

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

About this title

About the Author

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

From the Back Cover

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 2011
• Language: English
• ISBN 10: 1412986559
• ISBN 13: 9781412986557
• Binding: Paperback
• Edition number: 1
• Number of pages: 296
• Editor: Cho Hyunyi