Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising - Softcover

Tag, Nancy R.

 
9781412980531: Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
Softcover
ISBN 10: 1412980534 ISBN 13: 9781412980531
Publisher: SAGE Publications, Inc, 2011

Synopsis

Ad Critique teaches advertising, marketing, and management students―both the "suits" and the "creatives"―how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

"synopsis" may belong to another edition of this title.

About the Author

Nancy R. Tag (M.A., The New School; B.A., University of Pennsylvania) is an Assistant Professor of Advertising and PR and Deputy Chair of the Media & Communication Arts Department at The City College of New York. She has been a Creative Director at various advertising agencies throughout New York City where she’s overseen a distinguished roster of clients which include ING Financial Services, Procter & Gamble, The Waldorf-Astoria, Shiseido Cosmetics, Seiko, Canon, and Aruba Tourism. In addition to winning numerous industry awards, two of her television commercials have been inducted into the permanent collection on advertising at the Museum of Modern Art in New York City. Before coming to City College, Tag taught advertising to potential copywriters, art directors, and design managers at Parsons School of Design where she twice received the Henry Wolf Award for Teaching Excellence. She’s also taught in the Baker School of Business and Technology College at Fashion Institute of Technology. In 2007, she was the recipient of a City College of New York Presidential Junior Faculty Leadership & Service Award as well as a Colin Powell Fellowship.

From the Back Cover

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications, Inc
Publication date
2011
Language
English
ISBN 10 
1412980534
ISBN 13 
9781412980531
Binding
Paperback
Edition number
1
Number of pages
216