The McDonaldization of Society 6 - Softcover

Ritzer, George

Softcover

ISBN 10: 1412980127 ISBN 13: 9781412980128

Publisher: SAGE Publications, Inc, 2010

Synopsis

As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to 21st century undergraduates in a way that few other books have. This engaging work of social criticism is praised for sparking debate in and out of the classroom and for allowing students to read in depth on a small number of fascinating topics, and it vividly demonstrates the relevance of Weber′s discussion of rationalization (the basis of McDonaldization) to the everyday life of today′s student.

New and Retained Features:

• Links a large number of social phenomena to McDonaldization, some which are directly impacted by the principles of the fast-food chain and others where the effect is more tenuous

• A new final chapter (10) on ′The DeMcDonaldization of Society?′ examines the processes of deMcDonaldization and concludes that while it is occurring on the surface, McDonaldization is alive and well for example, in the structures that underlie Web 2.0+ Many new and updated examples are from the digital world, keeping the text ultimately relevant for the contemporary student reader

• Addresses the advantages of McDonaldization, then focuses on the problems and dangers it poses and looks at efforts to deal with those challenges

• Examines the link between McDonaldization and globalization

• Challenges the reader to rethink McDonaldization as part of the structure of society and to act to reverse the trend towards it

About this title

About the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 2010
• Language: English
• ISBN 10: 1412980127
• ISBN 13: 9781412980128
• Binding: Paperback
• Edition number: 6
• Number of pages: 328