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A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding.
A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding.
Every entry features:
-An introduction to the topic,
-Key relevant features,
-A worked example,
-A concise summary and a selection of further reading suggestions
-Cross-references to associated concepts within the dictionary
"synopsis" may belong to another edition of this title.
Product Description:
Hard to find
About the Author:
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2011
- ISBN 10 1412935296
- ISBN 13 9781412935296
- BindingPaperback
- Edition number1
- Number of pages370
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