Consumer Behavior I: Research and Influences (SAGE Library in Business and Management) - Hardcover

 
9781412908412: Consumer Behavior I: Research and Influences (SAGE Library in Business and Management)
Hardcover
ISBN 10: 1412908418 ISBN 13: 9781412908412
Publisher: SAGE Publications Ltd, 2005

Synopsis

This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: ′how do we study consumers?′ and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.

"synopsis" may belong to another edition of this title.

Publisher
SAGE Publications Ltd
Publication date
2005
Language
English
ISBN 10 
1412908418
ISBN 13 
9781412908412
Binding
Hardcover
Edition number
1
Number of pages
1272
Editor
Hogg Margaret K.