Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times?
This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.
"synopsis" may belong to another edition of this title.
Evan Davis was born in 1962 in Surrey. He is the highly respected presenter of the BBC Radio 4 Today programme, as well as presenting BBC Two business reality show Dragons' Den.
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times?
"About this title" may belong to another edition of this title.
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Condition: As New. Why do we lie? Why is it considered best practise to tell a client that you'll get the best deal for them when you know you won't, or your boss that you'll hit your sales target when it's impossible, or a journalist that you will win an election when you know you won't, and when everyone else knows you won't? Low level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - all the tools professional communicators apply to their daily lives. This brilliantly insightful book steps inside the panoply of deception employed everywhere and in doing so assesses not only how it has come to this, but how it can possibly end. When you're buying a house, why can't you trust an estate agent? When you have money to put away, why can't you trust a bank? Drawing on behavioural science, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to spot and overcome signs of deception. Seller Inventory # 8da074ec-f04a-4e7f-b327-a870eceb59d7
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