Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring) - Softcover

Wilde, Nick; Holden, Philip R.

Softcover

ISBN 10: 140813988X ISBN 13: 9781408139882

Publisher: A&C Black Business Information and Development, 2011

Synopsis

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.

About this title

About the Authors

Nick Wilde is an academic and founder of www.pleasewalkonthegrass.com, the creative challenge consultancy.

Philip Holden is Senior Lecturing in Marketing at the University of Greenwich. He established the Small Business MBA at Greenwich University, London, and is the Programme Leader for the full-time MA in Strategic Marketing Communications.

Edition details

• Publisher: A&C Black Business Information and Development
• Publication date: 2011
• Language: English
• ISBN 10: 140813988X
• ISBN 13: 9781408139882
• Binding: Paperback
• Number of pages: 224