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Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring) - Softcover

 
9781408139882: Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring)

Synopsis

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.

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About the Authors

Nick Wilde is an academic and founder of www.pleasewalkonthegrass.com, the creative challenge consultancy.

Philip Holden is Senior Lecturing in Marketing at the University of Greenwich. He established the Small Business MBA at Greenwich University, London, and is the Programme Leader for the full-time MA in Strategic Marketing Communications.

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Wilde, Nick, Holden, Philip R.
Published by Bloomsbury Publishing Plc, 2011
ISBN 10: 140813988X ISBN 13: 9781408139882
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ISBN 10: 140813988X ISBN 13: 9781408139882
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781408139882

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ISBN 10: 140813988X ISBN 13: 9781408139882
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Paperback. Condition: Very Good. Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781408139882

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Nick Wilde, Philip R. Holden
Published by A & C Black Publishers Ltd, 2011
ISBN 10: 140813988X ISBN 13: 9781408139882
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Paperback. Condition: Good. Book is warped. Sun Damage to edge of Pages. No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Seller Inventory # mon0000600741

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Nick Wilde, Philip R. Holden
Published by A & C Black Publishers Ltd, 2011
ISBN 10: 140813988X ISBN 13: 9781408139882
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Paperback. Condition: Very Good. Sun Damage to edge of Pages. No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Seller Inventory # mon0000600706

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