Me and My Web Shadow: How to Manage Your Reputation Online - Softcover

Mayfield, Antony

 
9781408119082: Me and My Web Shadow: How to Manage Your Reputation Online
Softcover
ISBN 10: 1408119080 ISBN 13: 9781408119082
Publisher: A & C Black Publishers Ltd, 2010

Synopsis

What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self. In Me and My Web Shadow, Antony Mayfield helps you to: Understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively. Develop a personal plan for managing your online reputation. Create new career and business opportunities by taking part in social networks and other online communities. Protect yourself against identity hijacking, personal attacks and cyber-bullying. Set up and manage the online presences in social networks and the wider Web.

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About the Author

Antony Mayfield is the Global Vice President, Head of Social Media for iCrossing, the largest independent digital marketing agency in the world. It provides services to major brands including Coca-Cola, Toyota and Channel 4.

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Publisher
A & C Black Publishers Ltd
Publication date
2010
Language
English
ISBN 10 
1408119080
ISBN 13 
9781408119082
Binding
Paperback
Number of pages
208