Synopsis
For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.
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About the Author
Philip Holden is Senior Lecturing in Marketing at the University of Greenwich. He established the Small Business MBA at Greenwich University, London, and is the Programme Leader for the full-time MA in Strategic Marketing Communications.
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Harnessing the Power of he Web For Your Small Business: Virtually free marketing
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Harnessing the Power of he Web For Your Small Business: Virtually free marketing
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
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Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business
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Bloomsbury Publishing PLC, 2008
ISBN 10: 140810072X
ISBN 13: 9781408100721
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Paperback. Condition: New. For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise. Seller Inventory # 0051327
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