Strategic Management: Principles & Practice - Softcover

Witcher, Barry; Chau, Vinh

 
9781408063958: Strategic Management: Principles & Practice
Softcover
ISBN 10: 1408063956 ISBN 13: 9781408063958
Publisher: Cengage Learning EMEA, 2014

Synopsis

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

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About the Authors

Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).

Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent’s Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP)

"About this title" may belong to another edition of this title.

Publisher
Cengage Learning EMEA
Publication date
2014
Language
English
ISBN 10 
1408063956
ISBN 13 
9781408063958
Binding
Paperback
Edition number
2
Number of pages
352

Other Popular Editions of the Same Title

9781408065006: Strategic Management: Principles & Practice (with CourseMate and eBook Access Card)

Featured Edition

ISBN 10:  1408065002 ISBN 13:  9781408065006
Publisher: Cengage Learning EMEA, 2014
Softcover