Strategy: Process, Content, Context - Softcover

Bob De Wit; Ron Meyer

Softcover

ISBN 10: 1408019027 ISBN 13: 9781408019023

Publisher: Cengage Learning, 1980

Synopsis

Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context.

De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.

About this title

About the Author

Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam.
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, the Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.

From the Back Cover

The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses. Key Features: - New short cases, all crafted specifically for the text, introduced throughout and including a rich range of strategy settings such as: Google, Sanoma, Zeiss, Ducati, KPMG and many more. - Entirely new long case section, supplied from premium providers, and including such organizations as Heathrow Terminal 5, Ferrari, Apple, China Ocean Shipping, Wal Mart and many more. - New readings introduced alongside the existing classic pieces to keep the theory cutting-edge. - Boosted supplements with Instructor's Manual, PowerPoint Slides, Extra Case Studies, Test Bank and much more - all available in VLE cartridges including Blackboard/WebCT and Moodle. - New CengageNOW(tm) course management system accompanies the text, providing students and lecturers with a powerful online learning program.

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 1408019027
• ISBN 13: 9781408019023
• Binding: Paperback
• Edition number: 4
• Number of pages: 975