Valuepack: Strategy Bestsellers: FT Guide to Strategy with Strategy Moves - Softcover
Book 3 of 15: Financial Times Series
Synopsis
Buy 2 bestsellers get 25% off.
The Financial Times Guide to Strategy (027365022x)
reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions. This best-selling guide is a proven winner for anyone charged with crafting and delivering strategy. In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation: -demonstrating the power of strategy to raise profits -providing DIY strategy kit for managers -distilling all essential strategic thinking since the 1960s -providing a lively A-Z of strategy concepts, terms and techniquesFor managers, consultants and business students, the Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes and helps to deliver an incisive and practical strategic framework for the real world of business.
Strategy Moves (0273701673) equips you with the complete set of strategic options at you disposal. Fourteen essential moves; eight defense and six attack, to help you start beating your opponents and making real progress towards victory in the market.
From successful defense at the battle of Rorke’s Drift to the successful Japanese assault in global car markets, the lessons of conflict and competition are drawn together to help you to pick the right strategic battles, make the right strategic moves and coordinate them decisively in the market.
Building on the work of classic texts such as Marketing Warfare, Jorge Vasconcellos e Sá introduces you to the dynamics of each move - when, where and how to deploy it – and the art of putting them together in winning combinations.
With Strategy Moves, you will never be short of a winning business strategy.
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Review
"an engaging, accessible guide to every area of strategy" - Start Your Business Magazine
"It's extremely pleasing to read something as well written as The FT Guide to Strategy... never failed to keep me interested" - Quality World
From the Back Cover
Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.
Developing a good strategy is remarkably simple. Ye the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives.
The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes:
- demonstrating the power of strategy to raise profits
- providing a DIY strategy kit for managers
- distilling strategic thinking since 1960
- providing a lively A-Z of strategy concepts, terms, and techniques
"Strategy has never been so simple, accessible, powerful, and practically directed to raise profits."
? Robin Field, Chief Executive, Filofax Group
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