FT Promo The Definitive Business Plan - Softcover

Stutely, Sir Richard

Softcover

ISBN 10: 1405822171 ISBN 13: 9781405822176

Publisher: Financial Times/ Prentice Hall, 2005

Synopsis

Get the Financial Times at HALF PRICE for 4 weeks when you buy this Financial Times Prentice Hall book. Details of your exclusive money-saving voucher pack will be enclosed with your order.

A good business plan is the difference between success and not even getting the chance to try.
This international bestseller is THE ultimate guide to business planning.
Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls.
If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over. The Definitive Business Plan will make sure your plan is good enough to start, run or revitalise any business enterprise.
"Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist

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About this title

About the Author

Richard Stutely has unique insight into strategic and operational planning on both sides of the funding desk – reviewing, preparing and using plans. His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), and The Economist Numbers Guide (published in several languages) .He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker.

John Mullins, a veteran of three entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses, as a professor, at London Business School and the University of Denver. He holds an MBA from the Stanford Graduate School of Business and a PhD in Marketing from the University of Minnesota.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2005
• Language: English
• ISBN 10: 1405822171
• ISBN 13: 9781405822176
• Binding: Paperback