Managing (e)Business Transformation: A Global Perspective - Softcover

Ali Farhoomand; M. Lynne Markus; Guy Gable; Shamza Khan

 
9781403936042: Managing (e)Business Transformation: A Global Perspective
Softcover
ISBN 10: 1403936048 ISBN 13: 9781403936042
Publisher: Red Globe Press, 2004

Synopsis

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.

Also available is a companion website with extra features to accompany the text, please take a look by clicking below -

http://www.palgrave.com/business/farhoomand/index.asp

"synopsis" may belong to another edition of this title.

About the Author

ALI FARHOOMAND is an Associate Professor and Director of the Center for Asian Business Cases at the University of Hong Kong, Hong Kong.; GUY GABLE is Professor of Information Systems at Queensland University of Technology, Australia.; M. LYNNE MARKUS is Trustee Professor of Management at Bentley College, Boston, Massachusetts, USA.; SHAMZA KHAN is a writer and consultant based in London, UK.

From the Back Cover


Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http: //www.palgrave.com/business/farhoomand/index.asp

"About this title" may belong to another edition of this title.

Publisher
Red Globe Press
Publication date
2004
Language
English
ISBN 10 
1403936048
ISBN 13 
9781403936042
Binding
Paperback
Number of pages
461

Other Popular Editions of the Same Title

9781403944375: Managing (e)Business Transformation: A Global Perspective

Featured Edition

ISBN 10:  1403944377 ISBN 13:  9781403944375
Publisher: Red Globe Press, 2004
Hardcover