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A comprehensive, student-focused textbook designed primarily for undergraduate business students taking an introductory course on quantitative methods. Starting with no assumptions about students' knowledge the authors use numerous examples, checkpoints and assessments to encourage 'learning by doing' and provides support for students of all abilities. This edition provides additional contextual information, includes a new chapter on decision-making, incorporates the use of SPSS in addition to Excel, and offers an expanded set of companion web resources for students and lecturers.
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LOUISE SWIFT is a Medical Statistician in the Department of Health Policy and Practice, University of East Anglia, UK. SALLY PIFF is a Tutor in the School of Management, University of East Anglia, UK.
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