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Synopsis
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
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About the Author
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
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Understanding Consumer Choice
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781403914927. Seller Inventory # 9628979
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Understanding Consumer Choice
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:1403914923. Seller Inventory # 8677703
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Understanding Consumer Choice
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Consumer Choice
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Consumer Choice
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Understanding Consumer Choice
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Understanding Consumer Choice
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Understanding Consumer Choice
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SPRINGER NATURE Mrz 2005, 2005
ISBN 10: 1403914923
ISBN 13: 9781403914927
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research. 262 pp. Englisch. Seller Inventory # 9781403914927
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Understanding Consumer Choice
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. Num Pages: 278 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 19. Weight in Grams: 505. . 2005. Hardback. . . . . Seller Inventory # V9781403914927
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Understanding Consumer Choice
Print on DemandSeller: moluna, Greven, Germany
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societ. Seller Inventory # 458478125
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