Sonic Branding: An Introduction - Hardcover

Jackson, Daniel M.

Hardcover

ISBN 10: 1403905193 ISBN 13: 9781403905192

Publisher: AIAA, 2004

Synopsis

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

About this title

Review:

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

From the Author:

Sonic branding has been with us for over 100 years and has developed on both sides of the Atlantic. This book charts its rise from In My Merry Oldsmobile to Intel Inside via the worlds great brands and demonstrates how Disney, Coke, British Airways and many others have taken full advantage of our delight in the expressive qualities of voice, ambience and especially music.

By taking a tour through the history of music in Hollywood, religion and advertising, An Introduction To Sonic Branding identifies the most important lessons for understanding the subject. In doing so, it creates a fantastic new resource for anyone who wants to harness the emotive power of music for brand building. It will open the ears of anyone who wants to know how their understanding and use of brands has been shaped by the smart use of music and change the way you listen to your world forever.

About this edition

• Publisher: AIAA
• Publication date: 2004
• ISBN 10: 1403905193
• ISBN 13: 9781403905192
• Binding: Hardcover
• Number of pages: 202