"synopsis" may belong to another edition of this title.
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller
By taking a tour through the history of music in Hollywood, religion and advertising, An Introduction To Sonic Branding identifies the most important lessons for understanding the subject. In doing so, it creates a fantastic new resource for anyone who wants to harness the emotive power of music for brand building. It will open the ears of anyone who wants to know how their understanding and use of brands has been shaped by the smart use of music and change the way you listen to your world forever.
"About this title" may belong to another edition of this title.
Shipping:
£ 2.09
Within U.S.A.
Book Description Condition: New. Seller Inventory # 26440146-n
Book Description Soft Cover. Condition: new. Seller Inventory # 9781349509775
Book Description Condition: New. Seller Inventory # ABLIING23Mar2411530083017
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 1349509779-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-1349509779-new
Book Description Condition: New. Seller Inventory # I-9781349509775
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781349509775_lsuk
Book Description Condition: New. Seller Inventory # 26440146-n
Book Description Paperback. Condition: Brand New. 179 pages. 9.25x6.25x0.50 inches. In Stock. Seller Inventory # x-1349509779
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area. 204 pp. Englisch. Seller Inventory # 9781349509775