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By taking a tour through the history of music in Hollywood, religion and advertising, An Introduction To Sonic Branding identifies the most important lessons for understanding the subject. In doing so, it creates a fantastic new resource for anyone who wants to harness the emotive power of music for brand building. It will open the ears of anyone who wants to know how their understanding and use of brands has been shaped by the smart use of music and change the way you listen to your world forever.
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