Objects of Desire: Consumer Behaviour in Shopping Centre Choices - Hardcover

Dennis, C.

 
9781403901705: Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Hardcover
ISBN 10: 1403901708 ISBN 13: 9781403901705
Publisher: Palgrave Macmillan, 2004

Synopsis

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

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About the Author

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

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Publisher
Palgrave Macmillan
Publication date
2004
Language
English
ISBN 10 
1403901708
ISBN 13 
9781403901705
Binding
Hardcover
Number of pages
288

Other Popular Editions of the Same Title

9781349507849: Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Featured Edition

ISBN 10:  1349507849 ISBN 13:  9781349507849
Publisher: Palgrave Macmillan, 2004
Softcover