Instant Marketing for Almost Free (Quick Start Your Business): Effective, Low-Cost Strategies that Get Results in Weeks, Days, or Hours: 0 - Softcover

Benjamin, Susan

Softcover

ISBN 10: 1402208243 ISBN 13: 9781402208249

Publisher: Sourcebooks, Inc, 2007

Synopsis

Without a doubt, developing high-impact marketing strategies is one of the toughest challenges for small and medium businesses.

The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost:

• Reaching out to Internet "communities"
• "Street" and other nontraditional advertisements
• Email marketing that's not spam
• And hundreds of other methods

Instant Marketing for Almost Free is a totally up-to-the-minute approach to marketing that will see businesses increasing their profits while reducing their marketing headaches.

About this title

About the Author

Susan Benjamin, a consultant and management expert, has been helping businesses and other organizations improve for over 20 years. She has trained over 100,000 employees, and has appeared in The Wall Street Journal, The Chicago Tribune, USA Today and The New York Daily News. She lives in Washington, D.C.

From the Back Cover

Promote your business effectively
for next to nothing!
Your company might offer the most satisfying goods and services on the planet, but that won?t equal profit if potential customers don?t know you exist. Learn how to get the word out about your business in the most inexpensive and effective ways possible.
Developing compelling marketing plans and materials requires skill, knowledge and strategy. Let Instant Marketing for Almost Free teach you:
--How to identify the core words, strategies and images that define your company
--Tips and techniques for establishing your brand
--The ten most critical imperatives of marketing material
--Everything you need to know about creating your website
--The secrets of composing persuasive brochures, flyers and news releases
--How, when and where to advertise
--Ways of establishing yourself as an expert in your field
--How to make your office and sign say exactly what you want them to
?Susan F. Benjamin's advice is fun, outrageous and at times, surprising. Every employee should read this book-and their bosses should read it too.?
-Harold Rauner, President, The Business Bank
Susan Benjamin has been helping small businesses and other organizations better market their products and services since 1989. She has established, trained and researched marketing strategies for organizations including Putnam Investments and MFS, and has trained thousands of marketing writers.

Edition details

• Publisher: Sourcebooks, Inc
• Publication date: 2007
• Language: English
• ISBN 10: 1402208243
• ISBN 13: 9781402208249
• Binding: Paperback
• Number of pages: 272