Exploring Package Design (Design Exploration Series) - Softcover

Groth, Chuck

 
9781401872175: Exploring Package Design (Design Exploration Series)

Synopsis

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

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About the Author

Chuck Groth is an Assistant Professor of Graphic Communications at Meramec College in St. Louis, where he teaches graphic design, drawing for graphics, illustration, and package design. A graphic artist since 1978, he has worked on staff at the Kansas City Star, the Wichita Eagle, and the St. Louis Post-Dispatch and is Director of Groth Graphic Design, a design and illustration studio.

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