Access: Introduction to Travel and Tourism - Softcover

Mancini, Marc

Softcover

ISBN 10: 140180988X ISBN 13: 9781401809881

Publisher: Cengage Learning, 1980

Synopsis

This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an evergreen approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.

About this title

Review

"Cypress College has been using Access for many years now and one of the major strengths of this introductory book is that it includes key information, avoiding mind-numbing, nonessential details that tend to turn off entry-level college students. Our students enjoy the book very much, and as a result, our success and retention rates have improved significantly."

"[T]his is one of the best resources I've seen in a long time. It's the must-have resource for those new to the industry, those returning to the industry after an extended period away and those who are considering a career move into the exciting world of the travel industry."

"Dr. Mancini is the premier industry T&T text book author, and the very best there is, in my estimation. . His captivating personality and quirky sense of humor keep my students (and me) engaged!"

About the Author

Marc Mancini is one of the travel industry's best–known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 140180988X
• ISBN 13: 9781401809881
• Binding: Paperback
• Number of pages: 288