7 Lessons in Persuasion and Influence: Master Persuasion Basics in 7 Steps - Softcover

McLanachan, Di

Softcover

ISBN 10: 1399830554 ISBN 13: 9781399830553

Publisher: John Murray Business, 2026

Synopsis

A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS.
7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others.

* Lesson 1: What is influence?
* Lesson 2: Conveying the right image
* Lesson 3: Becoming a voice of authority
* Lesson 4: Speaking the language of influence
* Lesson 5: Filtered thinking
* Lesson 6: Flexible influencing
* Lesson 7: Proven persuasion techniques

Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success.

ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

About this title

About the Author

Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching.

Edition details

• Publisher: John Murray Business
• Publication date: 2026
• Language: English
• ISBN 10: 1399830554
• ISBN 13: 9781399830553
• Binding: Paperback
• Number of pages: 128