<p><b>Ready to develop and implement a digital marketing strategy that elevates your career?</b><br><br><b><i>Digital Marketing Strategy</i></b> is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert <b>Simon Kingsnorth</b>, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.<br><br>You'll learn how to:<br>- Develop a strategic digital marketing plan using proven frameworks<br> <br>- Implement AI-driven tools to enhance campaign efficiency<br>- Optimize marketing performance with data-backed decision making<br>- Build career credibility through advanced digital marketing skills<br><b>- New to this edition</b>: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples<br><br>With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.<br><br><b><i>Themes include:</i></b><i> Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies</i></p>
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<b>Simon Kingsnorth </b>is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.
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Paperback. Condition: new. Paperback. Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Simon Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI. With new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy. Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers and students seeking to build an effective digital strategy. Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781398622067
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Paperback. Condition: New. Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.You'll learn how to:- Develop a strategic digital marketing plan using proven frameworks - Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with data-backed decision making- Build career credibility through advanced digital marketing skills- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examplesWith comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies. Seller Inventory # LU-9781398622067
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