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Data and Analytics Strategy for Business: Leverage Data and AI to Achieve Your Business Goals - Hardcover

Asplen-Taylor, Simon

 
9781398622036: Data and Analytics Strategy for Business: Leverage Data and AI to Achieve Your Business Goals
Hardcover
ISBN 10: 1398622036 ISBN 13: 9781398622036
Publisher: Kogan Page, 2025

Synopsis

<p><b>Struggling to convert your data, analytics and AI strategy into business value?</b><br> <b><br><i>Data and Analytics Strategy for Business</i></b> by <b>Simon Asplen-Taylor</b> is an essential guide for CDOs, CAIOs, CIOs and CTOs seeking to deliver measurable results from data investments. Focused on aligning data, analytics and AI with strategic goals, this book helps leaders move from initial implementation to transformation.<br><br>Fully updated with the latest AI developments, it provides practical tools and real-world insights to accelerate implementation, drive adoption and optimize performance across the organization. <br><br>You'll learn how to: <br>- Align data, analytics and AI to strategic business outcomes <br>- Build trust through data quality, governance and transparency <br>- Integrate AI and ML Secure executive and organizational buy-in for long-term success <br>- Learn from real-world examples including Tesco and Facebook <br><br>With guidance grounded in real results, <b><i>Data and Analytics Strategy for Business</i></b> helps senior leaders lead smarter, execute faster and unlock enterprise-wide impact.<br><br><b><i>Themes include:</i></b><i> data strategy, AI adoption, analytics leadership, digital transformation, data governance, performance optimization</i></p>

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About the Author

<b>Simon Asplen-Taylor</b> is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy. He was the UK's first Chief Data Officer (CDO) and previously served as CDO for multiple FTSE firms including Bupa and led some of the largest data-led transformations in Europe. He is a Fellow of the Royal Statistical Society and serves on their AI Taskforce. In 2023, CEO Magazine named him Most Influential Data Analytics CEO and in 2025, he was awarded a Top 100 Influential People award. He is based in London, UK.

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Publisher
Kogan Page
Publication date
2025
Language
English
ISBN 10 
1398622036
ISBN 13 
9781398622036
Binding
Hardcover
Edition number
2
Number of pages
344