<p><b>Every successful business starts with a clear, convincing plan.</b></p><p> <i><b>How to Write a Business Plan</b></i> is your practical guide to developing a professional plan that wins support, attracts funding and drives growth. Whether you're launching a new venture, expanding your company or selling a business, you'll learn how to communicate your vision with confidence and impact.</p><p> Written by expert business consultant <b>Brian Finch</b>, this updated edition includes practical exercises, templates and top tips to help you create a comprehensive plan. It also covers the latest digital developments, from crowdfunding and online retailing to marketing your business in a digital-first world.</p>
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<b>Brian Finch</b> is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of <i><b>Effective Financial Management</b></i>, also published by Kogan Page.
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