Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business - Hardcover

Marr, Bernard

Hardcover

ISBN 10: 1398619612 ISBN 13: 9781398619616

Publisher: Kogan Page, 2025

Synopsis

<p><b>Is your business equipped with a data strategy that drives real impact?</b><br> <b><br><i>Data Strategy</i></b> is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist <b>Bernard Marr</b>, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. <br><br>Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.<br><br>You'll learn how to: <br>- Understand how data creates value across operations and decisions <br>- Collaborate with data teams to build a business-led strategy <br>- Integrate AI, automation and analytics into enterprise capability <br>- Navigate ethics, governance and regulatory complexity <br>- Prepare for the future with insight on emerging technologies <br><br>With clear models and actionable insight, <b><i>Data Strategy</i></b> helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.<br><br><b><i>Themes include:</i></b><i> data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies</i></p>

About this title

About the Author

<b>Bernard Marr </b>is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI &amp; Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

Edition details

• Publisher: Kogan Page
• Publication date: 2025
• Language: English
• ISBN 10: 1398619612
• ISBN 13: 9781398619616
• Binding: Hardcover
• Edition number: 3
• Number of pages: 296