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Synopsis
<p><b>Is your business equipped with a data strategy that drives real impact?</b><br> <b><br><i>Data Strategy</i></b> is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist <b>Bernard Marr</b>, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. <br><br>Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.<br><br>You'll learn how to: <br>- Understand how data creates value across operations and decisions <br>- Collaborate with data teams to build a business-led strategy <br>- Integrate AI, automation and analytics into enterprise capability <br>- Navigate ethics, governance and regulatory complexity <br>- Prepare for the future with insight on emerging technologies <br><br>With clear models and actionable insight, <b><i>Data Strategy</i></b> helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.<br><br><b><i>Themes include:</i></b><i> data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies</i></p>
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About the Author
<b>Bernard Marr </b>is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.
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Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
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Data Strategy (Paperback)
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Paperback. Condition: new. Paperback. Every business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world's leading voices in business Bernard Marr. Data Strategy is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future. In its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world. Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781398619593
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Data Strategy
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Paperback. Condition: New. Is your business equipped with a data strategy that drives real impact? Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.You'll learn how to: - Understand how data creates value across operations and decisions - Collaborate with data teams to build a business-led strategy - Integrate AI, automation and analytics into enterprise capability - Navigate ethics, governance and regulatory complexity - Prepare for the future with insight on emerging technologies With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies. Seller Inventory # LU-9781398619593
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Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business (Paperback or Softback)
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