Reality Check: How VR and AR Can Supercharge Your Business - Softcover

Dalton, Jeremy

Softcover

ISBN 10: 1398618748 ISBN 13: 9781398618749

Publisher: Kogan Page, 2025

Synopsis

<p><b>FINALIST: </b><i>American Book Fest Best Book Awards 2025 - Business: Technology</i></p><p><b>Is immersive tech just hype, or your next strategic advantage? </b></p><p><b><i>Reality Check</i></b> is a practical guide for senior leaders, strategists and innovation professionals who want to understand how virtual, augmented and extended reality (VR, AR and XR) can deliver real business value. </p><p>Despite years of buzz, immersive technologies remain underused outside of gaming and demos. Jeremy Dalton cuts through the noise, offering a clear view of how these tools are already transforming industries, from manufacturing and healthcare to education, retail and beyond. </p><p>You'll learn how to: </p><p>- Separate short-term trends from scalable, long-term XR applications </p><p>- Identify high-impact use cases to improve efficiency, productivity and engagement </p><p>- Integrate immersive tech into your business model with minimal disruption </p><p>- Evaluate ROI, infrastructure needs and leadership buy-in for emerging tech adoption </p><p>Featuring interviews with pioneers and case studies from leading organizations, <b><i>Reality Check</i></b> helps you lead with clarity, adopt with purpose and stay ahead of the curve in a fast-moving digital landscape. </p><p><i><b>Themes include: </b>immersive technology, XR strategy, business innovation, digital transformation, future of work, competitive advantage</i></p>

About this title

About the Author

<b>Jeremy Dalton </b>has delivered immersive technology solutions and insights for the Fortune 500, startups, NGOs, and government clients worldwide. He established PwC's first dedicated VR/AR team globally and served as an expert on the topic for the World Economic Forum. His work has featured in the <b>Financial Times,</b> the <b>Economist </b>and the BBC, and has been cited by industry leaders including Google and Microsoft. He is currently focused on the cutting-edge integration of XR with AI and other emerging technologies, exploring how this convergence can help deliver even greater business impact. He is based in London, UK

Edition details

• Publisher: Kogan Page
• Publication date: 2025
• Language: English
• ISBN 10: 1398618748
• ISBN 13: 9781398618749
• Binding: Paperback
• Edition number: 2
• Number of pages: 280