Items related to Digital Branding: How to Successfully Build and Measure...
Synopsis
Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?
Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.
You'll learn how to:
- Develop a clear brand planning framework to guide your strategy
- Apply principles of identity development tailored to today's digital landscape
- Implement effective channel selection based on data and market insights
- Optimize your use of Google Analytics, SEO and social media algorithms
- Explore the impact of Generative AI on modern branding techniques
With real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.
Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth
"synopsis" may belong to another edition of this title.
About the Author
Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Digital Branding, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page
"About this title" may belong to another edition of this title.
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Digital Branding: How to Successfully Build and Measure a Brand Online
Published by
Kogan Page January 2025, 2025
ISBN 10: 139861842X
ISBN 13: 9781398618428
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Seller: Magus Books Seattle, Seattle, WA, U.S.A.
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Trade Paperback. Condition: VG. used trade paperback edition. lightly shelfworn, corners perhaps slightly bumped. pages and binding are clean, straight and tight. there are no marks to the text or other serious flaws. Seller Inventory # 1458248
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Digital Branding (Paperback)
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Paperback. Condition: new. Paperback. Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer. This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm. Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781398618428
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Digital Branding
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Digital Branding : How to Successfully Build and Measure a Brand Online
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Digital Branding: How to Successfully Build and Measure a Brand Online
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Digital Branding : How to Successfully Build and Measure a Brand Online
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Digital Branding
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Paperback. Condition: New. Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.You'll learn how to: - Develop a clear brand planning framework to guide your strategy- Apply principles of identity development tailored to today's digital landscape- Implement effective channel selection based on data and market insights- Optimize your use of Google Analytics, SEO and social media algorithms- Explore the impact of Generative AI on modern branding techniquesWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth. Seller Inventory # LU-9781398618428
Quantity: Over 20 available
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Digital Branding
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm. Seller Inventory # LU-9781398618428
Quantity: Over 20 available
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Digital Branding: How to Successfully Build and Measure a Brand Online
Published by
Kogan Page Ltd, 2025
ISBN 10: 139861842X
ISBN 13: 9781398618428
New
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Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781398618428
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Digital Branding : How to Successfully Build and Measure a Brand Online
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