Items related to Data-Driven Customer Experience Transformation: Optimize...
Synopsis
<p><b>Looking to master customer experience strategy and drive consistent engagement across all channels?</b></p><p><b><i>Data-Driven Customer Experience Transformation</i></b> is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by <b>Mohamed Zaki</b>, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms.</p><p>You'll learn how to:<Br>- Develop and implement omnichannel CX strategies aligned with business goals<Br>- Apply data-driven principles to predict customer engagement and identify growth opportunities<Br>- Optimize real-time management of customer interactions for consistency and loyalty<Br>- Leverage AI and analytics to deepen customer relationships and enhance personalization<Br>- And learn from real-world examples featuring Microsoft, KFC and Emirates Airline</p><p>Equip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace.</p><p><b><i>Themes include:</i></b> <i>Customer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development</i></p>
"synopsis" may belong to another edition of this title.
About the Author
<b>Mohamed Zaki</b> is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance. He has 100+ publications in highly ranked service management journals, top conferences and practical outlets such as the Harvard Business Review<b><i>. </i></b>He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course<b><i> </i></b>at Cambridge University Press and Assessment. He was awarded the Industry Impact in Services Award by the Cambridge Service Alliance in 2025.
"About this title" may belong to another edition of this title.
Search results for Data-Driven Customer Experience Transformation: Optimize...
Stock Image
Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR015090841
Buy Used
£ 20.22
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1398617393I2N00
Stock Image
Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach
Seller: Devils in the Detail Ltd, Oxford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? VERY GOOD - PAPERBACKlight wear and scuff marks to cover, pages in nice condition, shipped from the UK. Seller Inventory # 166/BT/505P 7391
Buy Used
£ 17
£ 15.99 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Data-driven Customer Experience Transformation : Optimize Your Omnichannel Approach
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 47224669-n
Stock Image
Data-Driven Customer Experience Transformation (Paperback)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Manchester United, Caterpillar, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services. Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781398617391
Stock Image
Data-driven Customer Experience Transformation : Optimize Your Omnichannel Approach
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 47224669
Seller Image
Data-Driven Customer Experience Transformation
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Looking to master customer experience strategy and drive consistent engagement across all channels?Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms.You'll learn how to:- Develop and implement omnichannel CX strategies aligned with business goals- Apply data-driven principles to predict customer engagement and identify growth opportunities- Optimize real-time management of customer interactions for consistency and loyalty- Leverage AI and analytics to deepen customer relationships and enhance personalization- And learn from real-world examples featuring Microsoft, KFC and Emirates AirlineEquip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace.Themes include: Customer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development. Seller Inventory # LU-9781398617391
Buy New
£ 36.02
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Data-Driven Customer Experience Transformation
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781398617391
Buy New
£ 31.09
£ 5.02 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 15 available
Seller Image
Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach (Paperback or Softback)
Published by
Kogan Page 4/29/2025, 2025
ISBN 10: 1398617393
ISBN 13: 9781398617391
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach. Book. Seller Inventory # BBS-9781398617391
Stock Image
Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 1. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback. Seller Inventory # EN4-03190-IN