Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand - Softcover

Coleman, Amanda

Softcover

ISBN 10: 139861730X ISBN 13: 9781398617308

Publisher: Kogan Page, 2024

Synopsis

<p><b>In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.</b><br><b><br><i>Strategic Reputation Management</i></b> is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.<br><br>Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.<br><br><b><i>Strategic Reputation Management</i></b> is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.</p>

About this title

About the Author

<b>Amanda Coleman</b>, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With over 20 years experience in emergency services communication, she is a fellow of both the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of <i>Everyday Communication Strategies</i>, published by Kogan Page

Edition details

• Publisher: Kogan Page
• Publication date: 2024
• Language: English
• ISBN 10: 139861730X
• ISBN 13: 9781398617308
• Binding: Paperback
• Edition number: 1
• Number of pages: 232