Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy - Hardcover

Asplen-Taylor, Simon

9781398606074: Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

Hardcover

ISBN 10: 1398606073 ISBN 13: 9781398606074

Publisher: Kogan Page, 2022

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For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors. Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.

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About the Author

Simon Asplen-Taylor is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy. He was the UK's first Chief Data Officer (CDO) and previously served as CDO for multiple FTSE firms including Bupa and led some of the largest data-led transformations in Europe. He is a Fellow of the Royal Statistical Society and serves on their AI Taskforce. In 2023, CEO Magazine named him Most Influential Data Analytics CEO and in 2025, he was awarded a Top 100 Influential People award. He is based in London, UK.

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