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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals: 4 (Creating Success series) - Softcover
Synopsis
<p><b>A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.</b><br><br><i><b>How to Write a Marketing Plan</b> </i>includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media<b>. </b>This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.<br><br><br><b>The Creating Success series of books...</b><br>Unlock vital skills, power up your performance and get ahead with the bestselling <i><b>Creating Success</b></i> series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.</p>
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About the Author
<b>John Westwood</b> has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of <i><b>The Marketing Plan</b></i>, <i><b>30 Minutes to Write a Marketing Plan</b></i>, <i><b>The Marketing Plan Workbook</b></i> and <i><b>Marketing Your Business</b></i>, all published by Kogan Page.
From the Back Cover
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success, 4)
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Paperback. Condition: Very Good. A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.The Creating Success series of books.Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR013090795
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