Words That Work: Communicate Your Purpose, Your Profits and Your Performance - Hardcover

Wright, Val

Hardcover

ISBN 10: 1398603333 ISBN 13: 9781398603332

Publisher: Kogan Page, 2022

Synopsis

<p><b>Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with <i>Words That Work</i>.</b><br><br>When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. <br><br><b><i>Words That Work</i></b> will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But <b><i>Words That Work</i></b> does more than that. It calls on leaders to challenge the 'usual' business conversations. <b>Val Wright</b> turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.</p>

About this title

About the Author

<b>Val Wright</b> is a US based innovation and leadership consultant working with clients including Starbucks, LinkedIn, Microsoft, the Financial Times and the LA Lakers. She is a regular contributor to CNBC Inc, Fox Business News, <i>Business Insider</i>, Fast Company, MSN, Reuters, the<i> LA Times</i>.

Edition details

• Publisher: Kogan Page
• Publication date: 2022
• Language: English
• ISBN 10: 1398603333
• ISBN 13: 9781398603332
• Binding: Hardcover
• Edition number: 1
• Number of pages: 216