Storytelling with Data: Before and After - Practical Makeovers for Powerful Data Stories - Softcover

Nussbaumer Knaflic, Cole; Cisneros, Mike; Velez, Alex

Softcover

ISBN 10: 1394289618 ISBN 13: 9781394289615

Publisher: Wiley, 2025

Synopsis

How do you turn a forgettable graph into a compelling data story?

For more than a decade, the team at storytelling with data has helped leading organizations and countless professionals transform their business communications into action-inspiring narratives. Now, they're bringing the best of those lessons to you―in the beloved before-and-after format synonymous with their popular workshops. Through twenty powerful makeovers, watch ineffective charts evolve into engaging visuals that captivate, inform, and lead to smarter decisions.

World-renowned data storytellers Mike Cisneros, Alex Velez, and SWD founder Cole Nussbaumer Knaflic guide you through proven methods to strengthen your communications, sharing the thought process behind each redesign so you can confidently apply the concepts to your work. Building on core principles from the international bestseller storytelling with data, refined through thousands of workshops, they demonstrate the straightforward, intentional changes―like simplifying visuals, eliminating clutter, and emphasizing key insights―that will transform your graphs and slides from the expected to the extraordinary.

In storytelling with data: before and after, you'll learn how to:

• Structure stories that connect with your audience
• Create visuals that clarify complex information
• Apply color, layout, and design to focus attention on what matters most
• Overcome common challenges like time constraints and poorly designed templates
• Craft narratives that make an impact and influence outcomes

Every page of storytelling with data: before and after is packed with insights drawn from real-world experience, distilled into easy-to-implement strategies. No matter your role, experience level, or comfort with data, you'll learn practical lessons you can apply right away. Each transformation delivers meaningful takeaways to help you create data stories that resonate―and get results.

This book is your ultimate blueprint for turning graphs into persuasive, decision-driving stories.

About this title

About the Author

COLE NUSSBAUMER KNAFLIC tells stories with data. She is founder and CEO of storytelling with data (SWD) and author of bestselling books storytelling with you: plan, create, and deliver a stellar presentation (Wiley, 2023), storytelling with data: let's practice! (Wiley, 2019), and storytelling with data: a data visualization guide for business professionals (Wiley, 2015), which has been translated into 20 languages, is used as a textbook by more than 300 universities, and serves as the course book for tens of thousands of SWD workshop participants. For more than a decade, Cole and her team have delivered interactive learning sessions sought after by data-minded individuals, companies, and philanthropic organizations all over the world. They also help people create graphs that make sense and weave them into compelling stories through the popular SWD community, blog, podcast, and videos.

MIKE CISNEROS is an award-winning data visualization specialist and a two-time Tableau Visionary who encourages people around the world to tell their own personal, social, and cultural data-driven stories. A contributor to Makeover Monday: Improving How We Visualize and Analyze Data, One Chart at a Time (Wiley, 2018), Mike's work has appeared in a variety of media outlets, including the Washington Post, Slate, Forbes, and Fast Company. In his roles as a data storyteller for SWD and highly regarded speaker across the US and Europe, he teaches individuals and organizations how to take complicated analyses and transform them into convincing, clear visual messages so they can best be heard and understood.

ALEX VELEZ is an accomplished data engineer and statistician who possesses a natural skill for communicating with data. During her time in the finance and pharmaceutical industries, Alex learned to bridge connections between technical teams and senior executives, translating her quantitative experience and education in mathematics and statistics into easy-to-digest formats. After spending several years championing the importance of statistical significance and data quality, she came to an important realization: better data literacy is needed everywhere. Since joining the SWD team, she has focused her career on helping thousands of people across a wide range of industries learn to communicate more effectively with data. Her work has been featured in the bestselling book storytelling with you (Wiley, 2023) and on award-winning storytelling with data platforms.

From the Back Cover

Practical makeovers. Proven strategies. Powerful data stories.

From bestselling author Cole Nussbaumer Knaflic and expert data storytellers Mike Cisneros and Alex Velez, storytelling with data: before & after draws on more than a decade of experience helping leading organizations communicate more effectively with data. Through 20 real-world makeovers, you'll see how cluttered, confusing visuals transform into clear and compelling graphs and slides.

Learn what to do―and why it works―so you can tell data stories that inform, influence, and inspire action.

Global praise for before & after

"This helpful book distills years of expertise developed by Cole Nussbaumer Knaflic and her team, who have trained people in organisations all over the world to tell better stories with data using well-designed charts and clear, focused narratives. Recommended for anyone who makes presentations and reports containing data."
―Duncan Clark, CEO of Flourish and Head of Europe at Canva

"This book offers something we desperately need―practical, tangible examples that show how to turn charts into compelling, decision-driving visuals. The clear before-and-after makeovers, paired with explanations of what was changed and why, make it easy to understand and apply the lessons. Better storytelling leads to better decisions. I can't wait to share this book with everyone I work with!"
―Stephanie Chenevert, Senior Director, Google

"Since her first book was published a decade ago, Cole Nussbaumer Knaflic has become a reliable source of sound advice on chart design. The latest installment in her series, storytelling with data: before & after, is my favorite. I’m a great believer in learning by doing and by observing what other chart creators do, so a book that exemplifies how design principles apply to tricky real-world situations is educational―and fun!"
―Alberto Cairo, Knight Chair at the University of Miami and author of The Art of Insight

Edition details

• Publisher: Wiley
• Publication date: 2025
• Language: English
• ISBN 10: 1394289618
• ISBN 13: 9781394289615
• Binding: Paperback
• Edition number: 1
• Number of pages: 432