The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing - Hardcover

Emrich, Tom

Hardcover

ISBN 10: 1394262566 ISBN 13: 9781394262564

Publisher: Wiley, 2024

Synopsis

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales

Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results.

What's Inside? Game-Changing Benefits:

• Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business.
• Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints.
• Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3.
• Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses.
• Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience.

Why The Next Dimension is Your Must-Have Guide:

• Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone.
• Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase.
• Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations.
• Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape.

The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.

Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’

About this title

About the Author

TOM EMRICH has over 15 years of experience in spatial computing as a journalist, investor, and product leader. Sometimes called the “man from the future,” Tom is recognized as a pioneer in augmented reality, virtual reality, and wearable technology. His opinions on this space have been featured in CNN, BBC, Forbes, and The New York Times.

From the Back Cover

The definitive guide to using augmented reality in marketing, advertising, and sales

Ready to revolutionize your business? In The Next Dimension, acclaimed expert Tom Emrich reveals how augmented reality (AR) is the next evolution of digital transformation, empowering your business with the tools to succeed in the era of spatial computing. Discover how mobile AR and mixed reality headsets are reshaping the digital advertising landscape, crafting a new marketing mix, and transforming retail into a brand-new consumer experience.

Learn how AR is revolutionizing sales by turning e-commerce into AR-commerce, bringing immersive showrooms to customers, and making online shopping more tangible. Gain valuable insights on realizing success with AR across the entire marketing funnel and effectively engaging ‘Generation AR.’ Packed with actionable insights, real-world examples, and a roadmap to leverage AR, this book provides everything you need for immediate, impactful results.

Whether you’re in marketing, advertising, or sales, The Next Dimension is an indispensable resource for business leaders, executives, marketers, and agencies committed to leading in the age of AR-driven innovation. The time is now―transform your business today and set a new standard in your industry.

From the Inside Flap

New opportunities have always emerged with the advent of new media, but none have heralded a transformation as profound as spatial computing and its breakthrough medium―augmented reality (AR). AR is set to redefine engagement, empowering products to tell their stories and turning the world into a canvas for meaningful advertising. Are you and your business ready to step into the next dimension?

In The Next Dimension, Tom Emrich, a leading expert in augmented and virtual reality, explores how AR is not just another digital tool but a fundamental shift in how businesses operate, communicate, and innovate. This book reveals AR’s potential to create immersive experiences that forge deeper customer connections, enhance brand loyalty, and drive consumer engagement to new heights.

What sets this book apart is its sharp focus on augmented reality rather than a broad overview of emerging technologies. It zeroes in on AR’s specific marketing, advertising, and sales applications, providing a clear, actionable roadmap for business leaders and executives. At a time when digital transformation is essential, this book highlights the strategic advantages of integrating AR into your business model, offering a competitive edge in an increasingly immersive world.

Packed with groundbreaking insights, real-world examples from innovative brands, and practical roadmaps, The Next Dimension equips you to not only keep pace with change but to lead it. Emrich’s expertise equips you with the knowledge to understand and apply this revolutionary technology, propelling your business forward. Future-proof your career and stay ahead in an increasingly immersive world. With The Next Dimension, you’ll be ahead of the curve, equipped to unlock the digital frontier and leave competitors wondering what just happened.

Bonus for book owners: This book is AI and AR activated. Bring the cover to life with a WebAR experience created by EyeJack, and dive deeper into the content with ‘The Next Dimension Book GPT.’

Edition details

• Publisher: Wiley
• Publication date: 2024
• Language: English
• ISBN 10: 1394262566
• ISBN 13: 9781394262564
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240