Data & AI Imperative: Designing Strategies for Exponential Growth - Softcover

Pierson, Lillian

Softcover

ISBN 10: 1394251955 ISBN 13: 9781394251957

Publisher: Wiley, 2024

Synopsis

Unlock predictable bottom line growth through tailored data and AI strategies.

In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian Pierson, delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your organization. This book offers a clear, actionable roadmap for leveraging your company's data and technology assets to drive significant, reliable growth.

With over two decades of experience, Pierson unveils her proprietary STAR framework through which you'll learn to survey, take stock of, and assess your company's current state. Finally, you'll be guided on how to recommend strategies that drive growth via the execution of optimally positioned data- and AI- intensive projects or products that directly improve your business bottom line. From conception to execution, learn to:

• Identify high-impact opportunities for data or AI interventions within your business.
• Assess your organization's readiness and data literacy to ensure successful outcomes.
• Implement practical, effective tactics for overseeing your data-intensive projects, from strategic plans to profitable realities.
• Develop and deploy AI and data strategies that exceed your business goals.

While ideal for executives, managers, and other leaders of data- or AI-intensive companies, The Data & AI Imperative is also invaluable to data and technical professionals who aspire to elevate their impact by turning technical expertise into strategic leadership success.

About this title

About the Author

Lillian Pierson, P.E., is an industry-renowned data- and AI-driven growth strategist, advisor and fractional CMO for B2B technology companies. She’s also a licensed professional engineer who’s supported the expansion of 10% of the Fortune 100 whilst educating over 2 million learners on topics of data strategy, data science, AI, and growth marketing.

From the Back Cover

Praise for Data & AI Imperative

“In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast-moving curve of AI.”
―JOE REIS, Best-selling Author of Fundamentals of Data Engineering and Data Practitioner

“Imagine standing at the crossroads of technology and growth, where every decision is underpinned by the silent yet powerful pulse of AI. Lillian Pierson’s Data & AI Imperative emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape. Pierson deftly walks us through this landscape, illustrating how data-driven strategies transcend mere practicality to become truly transformative forces. A must-read for anyone in marketing looking to use data and AI to drive product-led growth.”
―MADHUKAR KUMAR, CMO, SingleStore™, Named ‘Leading CMO to Watch in 2024’ by USA TODAY

“This book is solid gold. This content is a must for teams upskilling their knowledge of data and AI builds. With concrete examples, illustrations, and exceptional details, this is a resource I wish I’d had when starting to work on Fortune 500 AI product deployments.”
―DR. JOAN PALMITER BAJOREK, Founder, Clarity AI & Author of Your AI Roadmap (Wiley 2025)

“Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with the Data & AI Imperative and provides an actionable roadmap for organizations who want to do business in the 21st century.”
― ULRIK LEHRSKOV-SCHMIDT, Global expert on B2B SaaS pricing, Author of The Pricing Roadmap & Managing Partner, Willingness To Pay

“Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, Data & AI Imperative, which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company.”
―KIRK BORNE, PH.D., Founder and Owner, Data Leadership Group LLC

Edition details

• Publisher: Wiley
• Publication date: 2024
• Language: English
• ISBN 10: 1394251955
• ISBN 13: 9781394251957
• Binding: Paperback
• Edition number: 1
• Number of pages: 352