Synopsis
Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today.
Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems, the 'First Principles of Marketing':
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
"synopsis" may belong to another edition of this title.
About the Author
Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA; J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.; Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Marketing Analytics: Based on First Principles
Stock Image
Marketing Analytics
Published by
Bloomsbury Publishing (UK), 2022
ISBN 10: 1352013215
ISBN 13: 9781352013214
New
Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781352013214
Buy New
£ 170.87
£ 6.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Marketing Analytics
Published by
Bloomsbury Publishing (UK), 2022
ISBN 10: 1352013215
ISBN 13: 9781352013214
New
Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781352013214
Stock Image
Marketing Analytics: Based on First Principles
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLING22Oct2817100003023
Stock Image
Marketing Analytics (Hardcover)
Published by
Bloomsbury Publishing PLC, London, 2022
ISBN 10: 1352013215
ISBN 13: 9781352013214
New
Hardcover
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatiers dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781352013214
Buy New
£ 179.99
£ 37 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Marketing Analytics (Hardcover)
Published by
Bloomsbury Publishing PLC, London, 2022
ISBN 10: 1352013215
ISBN 13: 9781352013214
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatiers dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781352013214
Seller Image
Marketing Analytics: Based on First Principles
Print on DemandSeller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Seller Inventory # 533811146
Buy New
£ 238.06
£ 42.95 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Stock Image
Marketing Analytics: Based on First Principles
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 399 pages. 10.00x7.00x1.00 inches. In Stock. Seller Inventory # xi1352013215
Buy New
£ 283.76
£ 12.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Seller Image
Marketing Analytics : Based on First Principles
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - All customers differ. All customers change. All competitors react. All resources are limited.Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics How does each new analytics technique improve performance Which techniques are worth time and investment to implement As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. Seller Inventory # 9781352013214
Seller Image
Marketing Analytics | Based on First Principles
Print on DemandSeller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. Marketing Analytics | Based on First Principles | Robert W. Palmatier (u. a.) | Buch | Gebunden | Englisch | 2022 | Bloomsbury Academic | EAN 9781352013214 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 133631560