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Synopsis
Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
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About the Author
Jan van den Ende is Professor of Management of Technology and Innovation at Rotterdam School of Management, Erasmus University (RSM). He is also Professor of Horticulture Innovation and Visiting Professor at LUISS Universita Guido Carli, Rome, Italy.
From the Back Cover
Innovation Management: A New Business Perspective provides an introduction to innovation management. It offers an overview of all elements of innovation management, from generating ideas to implementation, and from organizing innovation in a company to looking towards future developments in the field.
"About this title" may belong to another edition of this title.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dedicates consistent attention not just to products, but also to new services, new business models and new markets, providing a contemporary overviewEvidence based and based on scientific research as such, the book blends practice with the. Seller Inventory # 437481013
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.Not just covering new products, Innovation Management also focuses on new services and new business models. In doing so, it also provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples.It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management. Seller Inventory # 9781352012446
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