Fashion Merchandising: Principles and Practice - Softcover

Clark, James

Softcover

ISBN 10: 1352011107 ISBN 13: 9781352011104

Publisher: Red Globe Press, 2020

Synopsis

Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.



The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.



The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.



Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.



New to this Edition:

- New focus point materials

- New chapter on Sustainability, co-authored with Hannah Middleton

- New activities and suggested reading lists

About this title

About the Author

James Clark is a Senior Lecturer and Course Leader at London College of Fashion, UAL specializing in buying, merchandising and supply chain. As a PhD researcher James researches the effects of innovative technology on retail business model design. Prior to joining UAL, James held positions with Debenhams, Coats Viyella and House of Fraser. This experience blended with his academic research interests has enabled James to publish Fashion Merchandising: Principles and Practice. James is a member of research hubs within LCF and SIGs within the academic sector both within the UK and internationally. He is a Fellow of the HEA, holds a Chartered Manager award with the CMI and sits on the Chartered Association of Business Schools Executive Education Committee.

From the Back Cover

[1e - needs updating]
Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This book also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.

Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers.

Key features:
- Detailed strategic and analytical coverage of the subject
- Strong application of theory to the realities of the fashion business
- A running case study provides a practical example of the activities of the fashion merchandiser

James Clark is a Senior Lecturer at London College of Fashion, University of the Arts, UK

'I am delighted to see that for the first time there will be a book that truly understands the role of the merchandiser within the European retail sector and explains clearly how that role varies depending on the business model employed. This book will be hugely useful for individuals considering either courses or a career in this sector, and will help student understanding of the role and of the wider context within which merchandisers operate.' - Helen Armour, University of Westminster, UK

'It's the book we have been waiting for! This book will be a great teaching aid to students studying fashion and to anyone who wants to understand the merchandising role.' - Stephanie Liberman, Regent's College London, UK

Edition details

• Publisher: Red Globe Press
• Publication date: 2020
• Language: English
• ISBN 10: 1352011107
• ISBN 13: 9781352011104
• Binding: Paperback
• Edition number: 2
• Number of pages: 296