Business Analytics: A Management Approach - Softcover

Vidgen, Richard

Softcover

ISBN 10: 1352007258 ISBN 13: 9781352007251

Publisher: Red Globe Press, 2019

Synopsis

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.

With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

About this title

About the Author

Felix Tan is a Senior Lecturer in Information Systems at the University of New South Wales Business School, Australia.; Richard Vidgen is Professor of Business Analytics at the University of New South Wales Business School, Australia, and Emeritus Professor of Systems Thinking at the University of Hull, UK.; Sam Kirshner is a Senior Lecturer in Operations Management and Business Analytics at the University of New South Wales Business School, Australia.

Edition details

• Publisher: Red Globe Press
• Publication date: 2019
• Language: English
• ISBN 10: 1352007258
• ISBN 13: 9781352007251
• Binding: Paperback
• Edition number: 1
• Number of pages: 444