Visual Communication: From Theory to Practice (Required Reading Range) - Softcover

Baldwin, Jonathan; Roberts, Lucienne

Softcover

ISBN 10: 1350552054 ISBN 13: 9781350552050

Publisher: Bloomsbury Visual Arts, 2025

Synopsis

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.

Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

About this title

About the Author

Jonathan Baldwin is the Associate Head of School of Art and Design, University of South Wales, Cardiff. He teaches and writes on issues related to popular culture, the media, graphic design and higher education and has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education. Lucienne Roberts established the design studio sans+baum after a brief period at The Women's Press, hoping to ally a commitment to accessible and engaging design with a socially aware agenda. Roberts' new studio LucienneRoberts+ started at the end of 2006. Roberts was a signatory of the First Things First manifesto, has taught at Yale and the London College of Communication and was a D&AD judge in 2008. She is a regular contributor to Eye magazine and Grafik.

Edition details

• Publisher: Bloomsbury Visual Arts
• Publication date: 2025
• Language: English
• ISBN 10: 1350552054
• ISBN 13: 9781350552050
• Binding: Paperback
• Number of pages: 192